![]() In addition to a lot of the writing they do, they now do a lot of speaking engagements. And, this continues to be one of the main tactics they use to win new clients. People started finding out about Sparkbox through CSS galleries that they were featured in.Īll of this work they did to be thought leaders in their space has really brought them the success they have today. They were one of the first companies that really started to embrace responsive web design, and a lot of the stuff that they were doing started to get picked up by others. They wrote about technical topics they had learned about in order to educate others that were curious about learning also. They began writing a lot about what they were learning in regards to responsive design and development. Winning new clientsįrom the beginning, through leadership was an idea that they embraced. Once the team realized that Sparkbox was really where their momentum was, they dropped their other projects and began to work full time on Sparkbox.īy going through this process, they were able to become experts in responsive website design. The competitive advantage of Sparkbox was that they were really focused on developing responsive websites at the time responsive design was really taking off. The third company ended up becoming Sparkbox. One company was a branding arm also focused on the children’s market. One of their companies was focused on children’s room decor. It involved essentially breaking their company up into three different companies. Jeremy and the team took a very unique step toward niching down their business. They realized they would have to focus down in order to become a company people sought out for specific work. And, after a few years, they realized that they weren’t really experts in anything. When they began, they didn’t have a niche, so they would take on any projects they could. It wasn’t until they had landed and successfully completed one large project together that they decided they should go into business. Over time, they would pass work around or even share projects. During this time, he ended up meeting 3 other guys who were also working as freelancers, one other designer and two developers. Jeremy had worked at an agency doing printing and branding before he decided to go out on his own and work as a freelancer. I had a great time talking with Jeremy, and I hope you get a ton of value out of this episode. ![]() In this interview, I got to talk to Jeremy about how Sparkbox got started out, the unique approach they took to niching down, and the ways they get new clients. Sparkbox is an Ohio based web design and development agency with about 30 team members on board. On this week’s episode of the Working Without Pants Podcast, I sit down with the Jeremy Loyd, Creative Director at Sparkbox. ![]()
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